What a shed dealer’s website needs

Start with what shoppers come for

Someone shopping for a shed wants to know three things: what you have, what it costs, and how it gets to their place. A website that answers those quickly, on a phone, does more selling than one that opens with your story.

Your story still matters. Put it after the buildings, not before them.

The buildings on your lot, each on its own page

Give every building on the lot its own page: real photos, the size, the style, the siding and roof, the colors, the options it has, and the price. A shopper who can see the exact building can decide before they drive out.

Let shoppers narrow the list by size, style and price, and take a building off the list, or mark it sold, the day it sells.

Prices people can see

Many people shop in the evening, when they can’t call to ask a price. If your price list allows it, show prices. If some buildings are priced on request, say what the price depends on, so the shopper knows what to ask.

If you offer rent-to-own, show it beside the cash price, with the term next to every monthly figure.

Ways to reach you that work on a phone

Make it easy to take the next step from any page:

• A button to call and a button to text
• A short form to ask about a building, which names the building it was sent from
• A way to ask for a time to come see the lot
• Your hours, your address and a map
• The area you deliver to

What happens after they buy

Answer the questions that stop a sale late: how delivery works, how level the ground needs to be, how much room the truck needs, what the warranty covers, and whether the shopper should check local permit rules first.

A page for each of these saves you the same phone call many times over.

Show you’re a real lot

Shoppers are spending real money with someone they may never have met. Photos of buildings you’ve delivered, set in customers’ yards (with their permission), reviews from your own customers, and your lot’s address all show you’re a real business.

Never invent reviews. Ask happy customers to leave one where they found you.

Being found

A lot has a physical address, so it can have a Google Business Profile: claim it, add your hours and photos, and link it to your website. Use the names of the towns you deliver to on your pages, in plain sentences, and keep your business name, address and phone number the same everywhere they appear.

Build the site for phones first and keep it quick to load. Many shoppers will only ever see it on a phone.